{"title":"Infant \u0026 Pre-School","description":"\u003cdiv class=\"collection-description\"\u003e\n\n  \u003cp\u003e\n    Our \u003cstrong\u003eInfant \u0026amp; Pre-School UK\u003c\/strong\u003e collection is thoughtfully \n    put together for the earliest and most important years of a child's \n    development — from newborns discovering the world around them to \n    pre-schoolers building their first reading and learning foundations. \n    Whether you're a parent, grandparent, or gift-giver looking for something \n    genuinely useful and engaging, this range covers the key milestones of \n    early childhood. At Elite Store, we believe the best start in life comes \n    from play that is both fun and purposeful.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    The collection includes early learning books, discovery sets, and \n    educational toys designed to grow with your child through their infant \n    and pre-school years. A wonderful starting point is the \n    \u003ca href=\"https:\/\/elitesstore.co.uk\/products\/scheffler-donaldson-lets-find-collection-0plus-years\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eScheffler \u0026amp; Donaldson Let's Find Collection\u003c\/a\u003e — \n    a beautifully illustrated series of discovery books perfect for babies \n    and toddlers from birth, supporting early language and visual recognition \n    skills. For slightly older pre-schoolers, the \n    \u003ca href=\"https:\/\/elitesstore.co.uk\/products\/peppa-pig-x10-book-collection\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ePeppa Pig x10 Book Collection\u003c\/a\u003e \n    delivers ten fun, engaging stories that make reading feel like a treat \n    rather than a task. If your child is ready to explore beyond books, our \n    \u003ca href=\"https:\/\/elitesstore.co.uk\/collections\/cuddly-toys-uk\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ecuddly toys\u003c\/a\u003e \n    and \n    \u003ca href=\"https:\/\/elitesstore.co.uk\/collections\/arts-crafts\" target=\"_blank\" rel=\"noopener noreferrer\"\u003earts \u0026amp; crafts\u003c\/a\u003e \n    collections offer brilliant complementary options for this age group.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Every product in this collection is selected with developmental \n    appropriateness, safety, and genuine educational value in mind. Age \n    guidance is clearly shown on each listing so you always know whether \n    a product is right for your child's stage, not just their age. We stock \n    trusted, well-reviewed titles and toys from recognised brands, giving \n    you confidence that what you're buying has been enjoyed by children \n    across the UK. All orders come with free UK delivery, and our fast \n    dispatch means the books and toys arrive quickly — whether you're \n    shopping ahead or need something for an upcoming occasion.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Infant \u0026amp; Pre-School sits within our \n    \u003ca href=\"https:\/\/elitesstore.co.uk\/collections\/toys-games-uk\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eToys \u0026amp; Games\u003c\/a\u003e \n    collection, part of the broader \n    \u003ca href=\"https:\/\/elitesstore.co.uk\/collections\/toys-baby-child-uk\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eToys, Baby \u0026amp; Child\u003c\/a\u003e \n    department at Elite Store. You might also like to explore our \n    \u003ca href=\"https:\/\/elitesstore.co.uk\/collections\/vehicles-action-toys-uk\" target=\"_blank\" rel=\"noopener noreferrer\"\u003evehicles \u0026amp; action toys\u003c\/a\u003e \n    range for children who are ready for more hands-on play. Browse the \n    full collection above and find the perfect early learning gift today.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","products":[{"product_id":"peppa-pig-x10-book-collection","title":"Peppa Pig x10 Book Collection | Fun Early Learning Stories | Kids Reading \u0026 Education","description":"\u003cp data-start=\"108\" data-end=\"311\"\u003e\u003cstrong\u003eStruggling to keep your child engaged with reading?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"108\" data-end=\"311\"\u003e The Peppa Pig x10 Book Collection makes learning fun with colourful stories that build early reading skills and imagination.\u003c\/p\u003e\n\u003cp data-start=\"313\" data-end=\"332\"\u003e\u003cstrong data-start=\"313\" data-end=\"330\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"333\" data-end=\"640\"\u003e\n\u003cli data-section-id=\"1r8d5n8\" data-start=\"333\" data-end=\"403\"\u003e10-book Peppa Pig collection featuring fun and educational stories\u003c\/li\u003e\n\u003cli data-section-id=\"1me6t88\" data-start=\"404\" data-end=\"488\"\u003eBright illustrations designed to support early learning and literacy development\u003c\/li\u003e\n\u003cli data-section-id=\"8zo6vj\" data-start=\"489\" data-end=\"567\"\u003eEasy-to-read text perfect for beginner readers and shared reading sessions\u003c\/li\u003e\n\u003cli data-section-id=\"cgge5b\" data-start=\"568\" data-end=\"640\"\u003eDurable children’s books ideal for home learning and bedtime stories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"642\" data-end=\"840\"\u003e\u003cstrong data-start=\"642\" data-end=\"659\"\u003eWho’s It For:\u003c\/strong\u003e\u003cbr data-start=\"659\" data-end=\"662\"\u003ePerfect for toddlers, preschoolers, young children, parents, and educators looking to encourage reading habits, early literacy, and imaginative learning through fun storytelling.\u003c\/p\u003e\n\u003cp data-start=\"842\" data-end=\"1105\"\u003e\u003cstrong data-start=\"842\" data-end=\"871\"\u003eBenefits vs Alternatives:\u003c\/strong\u003e\u003cbr data-start=\"871\" data-end=\"874\"\u003eUnlike generic children’s books, this Peppa Pig collection features familiar characters that engage kids instantly. Unlike digital content, it supports screen-free learning and helps build reading confidence through physical books.\u003c\/p\u003e","brand":"Elite Store","offers":[{"title":"Default Title","offer_id":58042749682051,"sku":"Item #355568","price":15.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/7194\/6115\/files\/Peppa_Pig_10_Book_Collection_for_Kids_Learning_1.webp?v=1778756866"},{"product_id":"scheffler-donaldson-lets-find-collection-0plus-years","title":"Scheffler \u0026 Donaldson Let’s Find Collection | Early Learning Discovery Books | Babies \u0026 Toddlers 0+ Years","description":"\u003cp data-start=\"128\" data-end=\"363\"\u003e\u003cstrong\u003eLooking for an engaging way to support your baby’s early development?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"128\" data-end=\"363\"\u003e The Scheffler \u0026amp; Donaldson Let’s Find Collection introduces interactive learning through fun search-and-find activities for young children.\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"384\"\u003e\u003cstrong data-start=\"365\" data-end=\"382\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"385\" data-end=\"676\"\u003e\n\u003cli data-section-id=\"mms12m\" data-start=\"385\" data-end=\"456\"\u003eEarly learning “Let’s Find” book collection for babies and toddlers\u003c\/li\u003e\n\u003cli data-section-id=\"14im2r\" data-start=\"457\" data-end=\"536\"\u003eInteractive search-and-find pages to boost observation and attention skills\u003c\/li\u003e\n\u003cli data-section-id=\"qpnasf\" data-start=\"537\" data-end=\"615\"\u003eBright illustrations designed to support sensory and cognitive development\u003c\/li\u003e\n\u003cli data-section-id=\"1tjsqo1\" data-start=\"616\" data-end=\"676\"\u003eDurable board-style pages ideal for babies aged 0+ years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"678\" data-end=\"875\"\u003e\u003cstrong data-start=\"678\" data-end=\"695\"\u003eWho’s It For:\u003c\/strong\u003e\u003cbr data-start=\"695\" data-end=\"698\"\u003ePerfect for newborns, infants, toddlers, parents, and early years educators who want to encourage sensory development, early learning, and interactive parent-child reading time.\u003c\/p\u003e\n\u003cp data-start=\"877\" data-end=\"1141\"\u003e\u003cstrong data-start=\"877\" data-end=\"906\"\u003eBenefits vs Alternatives:\u003c\/strong\u003e\u003cbr data-start=\"906\" data-end=\"909\"\u003eUnlike standard picture books, this collection encourages active participation through search-and-find learning. Unlike digital learning tools, it supports screen-free engagement and helps develop early observation skills naturally.\u003c\/p\u003e","brand":"Elite Store","offers":[{"title":"Default Title","offer_id":58042773275011,"sku":"Item #388044","price":15.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/7194\/6115\/files\/Scheffler_Donaldson_Let_s_Find_Book_Collection.webp?v=1778757349"}],"url":"https:\/\/elitesstore.co.uk\/collections\/infant-pre-school-uk.oembed","provider":"Elite Store","version":"1.0","type":"link"}