{"title":"Fireplaces","description":"\u003cp bis_size='{\"x\":12,\"y\":9,\"w\":560,\"h\":529,\"abs_x\":12,\"abs_y\":9}'\u003eA well-chosen fireplace transforms a room in a way that very few other home purchases can — and our fireplaces UK range makes it possible to add that warmth and atmosphere without the cost or disruption of a traditional installation. Whether you're after a sleek inset electric fire to replace an existing opening, a freestanding electric stove for instant charm in a living room, or a modern electric fireplace that doubles as a focal point, we've brought together a range that suits different tastes, budgets, and room types. At Elites Store, every fireplace we stock has been chosen for realistic flame effects, practical heat output, and build quality that justifies the price.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":12,\"y\":9,\"w\":560,\"h\":529,\"abs_x\":12,\"abs_y\":9}'\u003eOur collection includes inset electric fires, freestanding electric stoves, and wall-mounted options suited to a variety of room styles and installation preferences. For a clean, fitted look, the \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/elitesstore.co.uk\/products\/flare-bayden-inset-electric-fire-chrome-2kw\" bis_size='{\"x\":12,\"y\":186,\"w\":546,\"h\":38,\"abs_x\":12,\"abs_y\":186}' target=\"_blank\"\u003eFlare Bayden Inset Electric Fire in Chrome — 2kW\u003c\/a\u003e slots neatly into a standard fireplace opening and delivers a contemporary finish with a realistic flame display. If you'd prefer something that requires no installation at all, the \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/elitesstore.co.uk\/products\/dimplex-springborne-optiflame-electric-freestanding-stove-2kw\" bis_size='{\"x\":72,\"y\":244,\"w\":330,\"h\":18,\"abs_x\":72,\"abs_y\":244}' target=\"_blank\"\u003eDimplex Springborne Optiflame Electric Stove — 2kW\u003c\/a\u003e is a freestanding unit that brings the character of a traditional log burner with none of the chimney or flue requirements. For homes that want warmth beyond the living room, our \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/elitesstore.co.uk\/collections\/heaters-boilers\" bis_size='{\"x\":458,\"y\":284,\"w\":105,\"h\":18,\"abs_x\":458,\"abs_y\":284}' target=\"_blank\"\u003eheaters \u0026amp; boilers\u003c\/a\u003e collection and \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/elitesstore.co.uk\/collections\/outdoor-heating\" bis_size='{\"x\":102,\"y\":303,\"w\":100,\"h\":18,\"abs_x\":102,\"abs_y\":303}' target=\"_blank\"\u003eoutdoor heating\u003c\/a\u003e range offer additional options for every space.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":12,\"y\":9,\"w\":560,\"h\":529,\"abs_x\":12,\"abs_y\":9}'\u003eWe stock Flare and Dimplex because they're names UK homeowners and interior designers have trusted for years — known for Optiflame technology that genuinely mimics the look of a real fire, reliable thermostatic controls, and electric fires that don't feel like a compromise. A fireplace is a considered purchase, and we stock brands where the flame effect, heat settings, and finish all hold up to close inspection. Orders are dispatched promptly, and free UK delivery means your fireplace arrives without unexpected costs. For those who also want intelligent control over home temperature, our \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/elitesstore.co.uk\/collections\/smart-thermostats\" bis_size='{\"x\":337,\"y\":440,\"w\":151,\"h\":18,\"abs_x\":337,\"abs_y\":440}' target=\"_blank\"\u003esmart thermostats range\u003c\/a\u003e pairs well with an electric fire for a fully managed heating setup.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":12,\"y\":9,\"w\":560,\"h\":529,\"abs_x\":12,\"abs_y\":9}'\u003eTo explore everything we offer for home warmth and comfort, browse our full \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/elitesstore.co.uk\/collections\/cooling-air-treatment-heating\" bis_size='{\"x\":281,\"y\":480,\"w\":205,\"h\":18,\"abs_x\":281,\"abs_y\":480}' target=\"_blank\"\u003eCooling, Air Treatment \u0026amp; Heating\u003c\/a\u003e collection or head up to \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/elitesstore.co.uk\/collections\/home-kitchen\" bis_size='{\"x\":83,\"y\":499,\"w\":102,\"h\":18,\"abs_x\":83,\"abs_y\":499}' target=\"_blank\"\u003eHome \u0026amp; Kitchen\u003c\/a\u003e for the complete range. Browse the full fireplaces selection above and find the right centrepiece for your home today.\u003c\/p\u003e","products":[{"product_id":"dimplex-springborne-optiflame-electric-freestanding-stove-2kw","title":"Dimplex Springborne Optiflame Electric Freestanding Stove, 2kW | Cozy Indoor Heating | Stylish Living Rooms","description":"\u003cp data-start=\"431\" data-end=\"615\"\u003e\u003cstrong\u003eCold rooms making your home feel uncomfortable and uninviting?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"431\" data-end=\"615\"\u003eThe Dimplex Springborne Optiflame Electric Freestanding Stove, 2kW delivers warmth, ambience, and stylish indoor comfort.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"617\" data-end=\"633\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"634\" data-end=\"1004\"\u003e\n\u003cli data-section-id=\"izoy2a\" data-start=\"634\" data-end=\"703\"\u003e2kW electric freestanding stove for efficient indoor room heating\u003c\/li\u003e\n\u003cli data-section-id=\"1xqg77m\" data-start=\"704\" data-end=\"777\"\u003eOptiflame flame effect creates a realistic fireplace-style atmosphere\u003c\/li\u003e\n\u003cli data-section-id=\"1k0g0lb\" data-start=\"778\" data-end=\"856\"\u003eFreestanding electric heater design suitable for living rooms and bedrooms\u003c\/li\u003e\n\u003cli data-section-id=\"b5j81s\" data-start=\"857\" data-end=\"926\"\u003eStylish traditional-inspired stove appearance enhances home décor\u003c\/li\u003e\n\u003cli data-section-id=\"1e2cujj\" data-start=\"927\" data-end=\"1004\"\u003eEasy-to-use electric heating solution with modern convenience and comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"11oved6\" data-start=\"1006\" data-end=\"1022\"\u003eWho’s It For\u003c\/h3\u003e\n\u003cp data-start=\"1023\" data-end=\"1203\"\u003ePerfect for homeowners, apartment living, cosy interiors, and anyone seeking stylish electric heating with realistic flame effects for relaxing indoor comfort during colder months.\u003c\/p\u003e\n\u003ch3 data-section-id=\"74crzv\" data-start=\"1205\" data-end=\"1233\"\u003eBenefits vs Alternatives\u003c\/h3\u003e\n\u003cp data-start=\"1234\" data-end=\"1534\"\u003eUnlike traditional wood-burning stoves requiring maintenance and ventilation, the Dimplex Springborne Optiflame Stove offers instant electric heating and realistic flame ambience. Unlike basic portable heaters, it combines decorative style, warmth, and efficient heating performance for modern homes.\u003c\/p\u003e","brand":"Elites Store","offers":[{"title":"Default Title","offer_id":58011327168899,"sku":"Item #576794","price":179.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/7194\/6115\/files\/Dimplex_Springborne_Optiflame_Electric_Stove_2kW_Freestanding_Heater.webp?v=1778324811"},{"product_id":"flare-bayden-inset-electric-fire-chrome-2kw","title":"Flare Bayden Inset Electric Fire in Chrome, 2kW | Modern Home Heating | Stylish Living Spaces","description":"\u003cp data-start=\"414\" data-end=\"586\"\u003e\u003cstrong\u003eStruggling to keep your living space warm and visually inviting?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"414\" data-end=\"586\"\u003eThe Flare Bayden Inset Electric Fire in Chrome, 2kW combines efficient heating with modern fireplace style.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"588\" data-end=\"604\"\u003eKey Features\u003c\/h3\u003e\n\u003cul data-start=\"605\" data-end=\"954\"\u003e\n\u003cli data-section-id=\"1dir05b\" data-start=\"605\" data-end=\"675\"\u003e2kW inset electric fire designed for efficient indoor room heating\u003c\/li\u003e\n\u003cli data-section-id=\"11rah60\" data-start=\"676\" data-end=\"742\"\u003eRealistic flame effect creates a cosy and welcoming atmosphere\u003c\/li\u003e\n\u003cli data-section-id=\"2h21s2\" data-start=\"743\" data-end=\"813\"\u003eModern chrome electric fire finish enhances contemporary interiors\u003c\/li\u003e\n\u003cli data-section-id=\"oz9rrf\" data-start=\"814\" data-end=\"883\"\u003eInset fireplace design offers a clean and space-saving appearance\u003c\/li\u003e\n\u003cli data-section-id=\"bateey\" data-start=\"884\" data-end=\"954\"\u003eEasy-to-use electric heating solution for living rooms and lounges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"11oved6\" data-start=\"956\" data-end=\"972\"\u003eWho’s It For\u003c\/h3\u003e\n\u003cp data-start=\"973\" data-end=\"1148\"\u003ePerfect for homeowners, apartment living, modern interiors, and anyone wanting stylish electric fireplace heating with realistic flame ambience and practical everyday comfort.\u003c\/p\u003e\n\u003ch3 data-section-id=\"74crzv\" data-start=\"1150\" data-end=\"1178\"\u003eBenefits vs Alternatives\u003c\/h3\u003e\n\u003cp data-start=\"1179\" data-end=\"1478\"\u003eUnlike traditional fireplaces requiring fuel and maintenance, the Flare Bayden Inset Electric Fire provides convenient electric heating and modern flame effects instantly. Unlike bulky portable heaters, it delivers sleek inset styling, decorative appeal, and efficient warmth for contemporary homes.\u003c\/p\u003e","brand":"Elites Store","offers":[{"title":"Default Title","offer_id":58011475870083,"sku":"Item #473252","price":239.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/7194\/6115\/files\/Flare_Bayden_Inset_Electric_Fire_Chrome_2kW_Modern_Electric_Fireplace.webp?v=1778325300"}],"url":"https:\/\/elitesstore.co.uk\/collections\/fireplaces.oembed","provider":"Elite Store","version":"1.0","type":"link"}